Legends in consumer behavior (Record no. 101058)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 7a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200104142624.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190328b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789352808236 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.8 |
| Item number | PAR.1-.5 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Park C. Whan |
| 245 ## - TITLE STATEMENT | |
| Title | Legends in consumer behavior |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Sage |
| Date of publication, distribution, etc | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | various pagination |
| 500 ## - GENERAL NOTE | |
| General note | V.1: The role of familiarity and knowledge in consumer behavior<br/>V.2:Involvement and reference group influence<br/>V.3:Decision - making and chose decision<br/>V.4:Brand Strategy<br/>V.5:Causes of brand attachment and its effect on consumers' information processing, evaluations, and behaviors |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Consumer behavior |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sheth, Jagdish N ed.by |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Lost status | Source of classification or shelving scheme | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Universal Decimal Classification | University Library | University Library | 28/03/2019 | 658.8 PAR.1 | 00087856 | 28/03/2019 | 28/12/2019 | Books | |||
| Universal Decimal Classification | University Library | University Library | 28/12/2019 | 658.8 PAR.5 | 00087860 | 28/12/2019 | 28/12/2019 | Books | |||
| Universal Decimal Classification | University Library | University Library | 28/12/2019 | 658.8 PAR.4 | 00087859 | 28/12/2019 | 28/12/2019 | Books | |||
| Universal Decimal Classification | University Library | University Library | 28/12/2019 | 658.8 PAR.3 | 00087858 | 28/12/2019 | 28/12/2019 | Books | |||
| Universal Decimal Classification | University Library | University Library | 28/12/2019 | 658.8 PAR.2 | 00087857 | 28/12/2019 | 28/12/2019 | Books |