Managerial marketing (Record no. 10248)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00557nam a22001697a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20091205122632.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 091205t xxu||||| |||| 00| 0 eng d |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.8 |
| Item number | KEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kelly, Eugene J. |
| 245 ## - TITLE STATEMENT | |
| Title | Managerial marketing: |
| Remainder of title | perspectives and view points; a source book |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Bombay |
| Name of publisher, distributor, etc | Taraporevala |
| Date of publication, distribution, etc | 1972 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 764p. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | William Lazer |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| -- | 5110 |
| Lost status | Source of classification or shelving scheme | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Universal Decimal Classification | University Library | University Library | 05/12/2009 | 658.8 KEL | G0000162 | 05/12/2009 | 05/12/2009 | Books |