Advertising hand book (Record no. 102685)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 7a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20191212141627.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190920b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9798172247408 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 659.1(035) |
| Item number | DEN/A |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dennison, Dell |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising hand book |
| Remainder of title | make a big impact with a small budget |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Mumbai |
| Name of publisher, distributor, etc | Jaico publishing house |
| Date of publication, distribution, etc | 1999 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv,310p. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Effective copywriting and design techniques |
| -- | Press release |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Lost status | Source of classification or shelving scheme | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Universal Decimal Classification | University Library | University Library | 20/09/2019 | 1 | 1 | 659.1(035) DEN/A | G0010800 | 07/05/2023 | 01/04/2023 | 10/12/2019 | Books |