Hand book of product placement in the mass media (Record no. 102688)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 7a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20191209123719.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190920b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9798179926160 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 070(035) |
| Item number | HAN R |
| 245 ## - TITLE STATEMENT | |
| Title | Hand book of product placement in the mass media |
| Remainder of title | new strategies in marketing theory, practice, trends and ethics |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Mumbai |
| Name of publisher, distributor, etc | Jaico publishing house |
| Date of publication, distribution, etc | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 288p. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Mass media |
| -- | Marketing theory - practice - trends and ethics |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Galician, Mary-Lou Ed. by |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Lost status | Source of classification or shelving scheme | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Universal Decimal Classification | University Library | University Library | 20/09/2019 | 070(035) HAN R | G0010797 | 20/09/2019 | 06/12/2019 | Reference |