Integrated advertising, promotion, and marketing communications (Record no. 102720)
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000 -LEADER | |
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fixed length control field | nam a22 7a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20191004120229.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 190923b ||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9788120333055 |
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
Universal Decimal Classification number | 659.1 |
Item number | CLO |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Clow,Kenneth ,E |
245 ## - TITLE STATEMENT | |
Title | Integrated advertising, promotion, and marketing communications |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | New Delhi |
Name of publisher, distributor, etc | Prentice-hall of India |
Date of publication, distribution, etc | 2007 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xix,515p. |
653 ## - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | Advertising management-Marketing communications |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Baack, Donald |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
item type | Books |
Lost status | Source of classification or shelving scheme | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Universal Decimal Classification | University Library | University Library | 23/09/2019 | 659.1 CLO | G0010691 | 23/09/2019 | 23/09/2019 | Books |