Designing health communication campaigns : what works? (Record no. 102771)

MARC details
000 -LEADER
fixed length control field nam a22 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20191212142942.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190924b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780803943322
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Universal Decimal Classification number 613
Item number BAC/D
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Backer,Thomas E
245 ## - TITLE STATEMENT
Title Designing health communication campaigns : what works?
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc USA
Name of publisher, distributor, etc Sage
Date of publication, distribution, etc 1992
300 ## - PHYSICAL DESCRIPTION
Extent xv,179p.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Mass media in health education
-- Communication in medicine
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Rogers, Everett M.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Sopory, Pradeep
942 ## - ADDED ENTRY ELEMENTS (KOHA)
item type Books
Holdings
Lost status Source of classification or shelving scheme Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
  Universal Decimal Classification   University Library University Library 24/09/2019   613 BAC/D G0011075 24/09/2019 12/09/2019 Books
University Library, CUSAT