Evaluating public relations (Record no. 102976)
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000 -LEADER | |
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fixed length control field | nam a22 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20191009152819.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 191009b ||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780749445218 |
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
Universal Decimal Classification number | 659.44 |
Item number | WAT/E |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Watson, Tom |
245 ## - TITLE STATEMENT | |
Title | Evaluating public relations |
Remainder of title | Best practice guide to public relations planning, research & evaluation |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | US |
Name of publisher, distributor, etc | Kogan page |
Date of publication, distribution, etc | 2005 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | vii,213p. |
653 ## - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | Public relations- evaluation |
-- | Public relations- Evaluation - case studies |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Noble, Paul |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
item type | Books |
Lost status | Source of classification or shelving scheme | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Universal Decimal Classification | University Library | University Library | 09/10/2019 | 659.44 WAT/E | G0010662 | 09/10/2019 | 09/10/2019 | Books |