Marketing for a higher purpose-the effects of "cause relevance", "campaign type" and "message framing" on consumer response to cause marketing campaigns (Record no. 103087)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 7a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20191112193603.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191106b ||||| |||| 00| 0 eng d |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.8(540) |
| Item number | SUN/M T |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sunitha T R |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing for a higher purpose-the effects of "cause relevance", "campaign type" and "message framing" on consumer response to cause marketing campaigns |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | CUSAT |
| Name of publisher, distributor, etc | School of management studies |
| Date of publication, distribution, etc | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 219p. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Cause marketing |
| -- | Cause relevance |
| -- | Marketing |
| -- | Social changes |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Theses |
| Lost status | Source of classification or shelving scheme | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Universal Decimal Classification | Not For Loan | University Library | University Library | 06/11/2019 | 658.8(540) SUN/M T | T0001398 | 06/11/2019 | 06/11/2019 | Theses |