Product policy and strategy (Record no. 10334)

MARC details
000 -LEADER
fixed length control field 00598nam a22001817a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20091209151318.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 091209t xxu||||| |||| 00| 0 eng d
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Universal Decimal Classification number 658.511
Item number LUC
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Luck, David J.
245 ## - TITLE STATEMENT
Title Product policy and strategy
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Jersey
Name of publisher, distributor, etc Prentice-Hall
Date of publication, distribution, etc 1972
300 ## - PHYSICAL DESCRIPTION
Extent ix, 118p. illus
490 ## - SERIES STATEMENT
Series statement ( Prentice-Hall marketing series )
500 ## - GENERAL NOTE
General note Bibliog.p. 112 - 114
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Product management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
item type Books
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
-- 9565
Holdings
Lost status Source of classification or shelving scheme Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
Missing Reported Universal Decimal Classification   University Library University Library 09/12/2009   658.511 LUC 00004175 09/12/2009 09/12/2009 Books
University Library, CUSAT