Advertising media planning (Record no. 103503)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20191209101244.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191128b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788120325296 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 659.1 |
| Item number | KEL/A |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kelley, Larry D |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising media planning |
| Remainder of title | a brand management approach |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Prentice-Hall |
| Date of publication, distribution, etc | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii,144p. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Advertising media planning |
| -- | Brand name products |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jugenheimer, Donald W. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Lost status | Source of classification or shelving scheme | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Universal Decimal Classification | University Library | University Library | 28/11/2019 | 659.1 KEL/A | G0010882 | 28/11/2019 | 28/11/2019 | Books |