Marketing communications (Record no. 105770)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 7a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200713121845.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200610b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781526438652 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.8 |
| Item number | ROS/M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rossiter, John R. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing communications |
| Remainder of title | objectives, strategy, tactics |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London |
| Name of publisher, distributor, etc | Sage Publications |
| Date of publication, distribution, etc | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 566p. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Communication in marketing-Positioning -Advertising |
| -- | Sales |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Percy, Larry |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bergkvist, Lars |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mathew, Waters Ed. by |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Lost status | Source of classification or shelving scheme | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Universal Decimal Classification | University Library | University Library | 10/06/2020 | 4451.00 | 658.8 ROS/M | 00090574 | 10/06/2020 | 10/06/2020 | Books |