Experiential marketing (Record no. 109066)
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| 000 -LEADER | |
|---|---|
| fixed length control field | a |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221103102644.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220930b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781529742183 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.84 |
| Item number | LEA/A |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Leahy, Rose |
| 245 ## - TITLE STATEMENT | |
| Title | Experiential marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Sage |
| Date of publication, distribution, etc | 2022 |
| Place of publication, distribution, etc | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x,212p. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Experiential marketing |
| -- | Digital marketing |
| -- | Relationship marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Fenton,Pio |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Barry, Holly |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Lost status | Source of classification or shelving scheme | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Universal Decimal Classification | University Library | University Library | 15/09/2022 | 2743.31 | 658.84 LEA/A | 00093105 | 15/09/2022 | 3919.02 | 15/09/2022 | Books |