Essentials of marketing : (Record no. 112824)

MARC details
000 -LEADER
fixed length control field 00546 a2200193 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240425145124.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240307b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780367773427
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Universal Decimal Classification number 658.8
Item number BRO/E
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Brown,David M
245 ## - TITLE STATEMENT
Title Essentials of marketing :
Remainder of title theory and practice for a marketing career
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York
Name of publisher, distributor, etc Routledge
Date of publication, distribution, etc 2023
300 ## - PHYSICAL DESCRIPTION
Extent vii,449p.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Business
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Marketing
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Marketing - Behaviour and relationships
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Alexander Thompson
942 ## - ADDED ENTRY ELEMENTS (KOHA)
item type Books
Holdings
Lost status Source of classification or shelving scheme Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Checked out Date last seen Date checked out Cost, replacement price Price effective from Koha item type
  Universal Decimal Classification   University Library University Library 03/01/2024 3802.67 2 1 658.8 BRO/E 00095587 07/07/2024 08/05/2024 08/05/2024 5070.22 03/01/2024 Books
University Library, CUSAT