Essentials of marketing : (Record no. 112824)
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000 -LEADER | |
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fixed length control field | 00546 a2200193 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20240425145124.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 240307b |||||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780367773427 |
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
Universal Decimal Classification number | 658.8 |
Item number | BRO/E |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Brown,David M |
245 ## - TITLE STATEMENT | |
Title | Essentials of marketing : |
Remainder of title | theory and practice for a marketing career |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | New York |
Name of publisher, distributor, etc | Routledge |
Date of publication, distribution, etc | 2023 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | vii,449p. |
653 ## - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | Business |
653 ## - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | Marketing |
653 ## - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | Marketing - Behaviour and relationships |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Alexander Thompson |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
item type | Books |
Lost status | Source of classification or shelving scheme | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Checked out | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Universal Decimal Classification | University Library | University Library | 03/01/2024 | 3802.67 | 2 | 1 | 658.8 BRO/E | 00095587 | 07/07/2024 | 08/05/2024 | 08/05/2024 | 5070.22 | 03/01/2024 | Books |