Marketing analytics: statistical tools for marketing and consumer behavior using SPSS (Record no. 112825)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00526 a2200181 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240601122140.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240517b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781032052199 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 659.113.25 |
| Item number | MES/M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mesquita Jose Marcos Carvalho De |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing analytics: statistical tools for marketing and consumer behavior using SPSS |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York |
| Name of publisher, distributor, etc | Routledge |
| Date of publication, distribution, etc | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix,200p |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Business |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Economics |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Statistical tools |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Lost status | Source of classification or shelving scheme | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Universal Decimal Classification | University Library | University Library | 03/01/2024 | 3236.19 | 659.113.25 MES/M | 00095588 | 03/01/2024 | 4314.92 | 03/01/2024 | Books |