Personalization-privacy paradox: (Record no. 113867)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00625nam a22001577a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250917154438.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241018b |||||||| |||| 00| 0 eng d |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.8 |
| Item number | NEE/P T |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Neethu Mohan |
| 245 ## - TITLE STATEMENT | |
| Title | Personalization-privacy paradox: |
| Remainder of title | role of technology readiness in understanding users' perceptions and attitude towards online behavioural advertising |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | School of Management Studies, CUSAT |
| Place of publication, distribution, etc | Kochi |
| Date of publication, distribution, etc | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 228p. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Online behavioural advertising-Onsite behavioural advertising-Network behavioural advertising |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Guided by Zakkariya K. A. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Under processing |
| Lost status | Source of classification or shelving scheme | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Universal Decimal Classification | Not For Loan | University Library | University Library | 18/10/2024 | 658.8 NEE/P T | T0002152 | 18/10/2024 | 18/10/2024 | Theses |