Targeting for success. A guide to new techniques for measurement and analysis in database and direct response marketing (Record no. 3899)

MARC details
000 -LEADER
fixed length control field 00767nam a22001937a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20090919105843.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090919t xxu||||| |||| 00| 0 eng d
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Universal Decimal Classification number 658.8:681.3.064
Item number OZI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ozimek, John
245 ## - TITLE STATEMENT
Title Targeting for success. A guide to new techniques for measurement and analysis in database and direct response marketing
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 268p.
490 ## - SERIES STATEMENT
Series statement ( McGraw- Hill marketing for professionals series )
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Data base marketing
-- Marketing management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
item type Books
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London
Name of publisher, distributor, etc McGraw-Hill
Date of publication, distribution, etc 1993
500 ## - GENERAL NOTE
General note Bibliog on p. 262-263
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-07-707766-0
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
-- 4931
Holdings
Lost status Source of classification or shelving scheme Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
  Universal Decimal Classification   University Library University Library 19/09/2009   658.8:681.3.064 OZI 00041746 19/09/2009 19/09/2009 Books
University Library, CUSAT