Global marketing management (Record no. 45560)
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000 -LEADER | |
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fixed length control field | 00592nam a2200181 a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20170215112733.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 960221s1955 dcuabcdjdbkoqu001 0deng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 81-7808-586-0 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Keegan, Warren J. |
245 ## - TITLE STATEMENT | |
Title | Global marketing management |
250 ## - EDITION STATEMENT | |
Edition statement | 7th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | New Delhi |
Name of publisher, distributor, etc | Pearson Education Asia |
Date of publication, distribution, etc | 2002 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxv,617p. |
500 ## - GENERAL NOTE | |
General note | |
653 ## - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | Distribution- Economics |
-- | Merchandising |
-- | Marketing |
-- | Direct selling |
-- | Farm- produce |
-- | Sales management |
-- | Telemarketing |
-- | Business |
-- | Management |
-- | Advertising. |
-- | Advertising |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
item type | Books |
003 - CONTROL NUMBER IDENTIFIER | |
control field | ViArRB |
Lost status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type | Source of classification or shelving scheme |
---|---|---|---|---|---|---|---|---|---|---|---|---|
University Library | University Library | 16/06/2010 | 7 | 658.8 KEE | 00049392 | 26/10/2015 | 14/10/2015 | 16/06/2010 | Books | |||
University Library | University Library | 15/02/2017 | 1 | 658.8 KEE;1 | 00074901 | 19/12/2018 | 21/11/2018 | 15/02/2017 | Books | Universal Decimal Classification | ||
University Library | University Library | 15/02/2017 | 658.8 KEE;2 | 00074902 | 15/02/2017 | 15/02/2017 | Books | Universal Decimal Classification | ||||
University Library | University Library | 15/02/2017 | 1 | 658.8 KEE;3 | 00074903 | 27/11/2018 | 17/11/2018 | 15/02/2017 | Books | Universal Decimal Classification |