Global marketing management (Record no. 45560)

MARC details
000 -LEADER
fixed length control field 00592nam a2200181 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170215112733.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 960221s1955 dcuabcdjdbkoqu001 0deng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 81-7808-586-0
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Keegan, Warren J.
245 ## - TITLE STATEMENT
Title Global marketing management
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Pearson Education Asia
Date of publication, distribution, etc 2002
300 ## - PHYSICAL DESCRIPTION
Extent xxv,617p.
500 ## - GENERAL NOTE
General note
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Distribution- Economics
-- Merchandising
-- Marketing
-- Direct selling
-- Farm- produce
-- Sales management
-- Telemarketing
-- Business
-- Management
-- Advertising.
-- Advertising
942 ## - ADDED ENTRY ELEMENTS (KOHA)
item type Books
003 - CONTROL NUMBER IDENTIFIER
control field ViArRB
Holdings
Lost status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type Source of classification or shelving scheme
    University Library University Library 16/06/2010 7 658.8 KEE 00049392 26/10/2015 14/10/2015 16/06/2010 Books  
    University Library University Library 15/02/2017 1 658.8 KEE;1 00074901 19/12/2018 21/11/2018 15/02/2017 Books Universal Decimal Classification
    University Library University Library 15/02/2017   658.8 KEE;2 00074902 15/02/2017   15/02/2017 Books Universal Decimal Classification
    University Library University Library 15/02/2017 1 658.8 KEE;3 00074903 27/11/2018 17/11/2018 15/02/2017 Books Universal Decimal Classification
University Library, CUSAT