Developing advertising with qualitative market research: (Record no. 45927)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00732nam a2200253 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180417145236.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 960221s1955 dcuabcdjdbkoqu001 0deng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-7619-7272-2 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wardle, Judith |
| 245 ## - TITLE STATEMENT | |
| Title | Developing advertising with qualitative market research: |
| Remainder of title | QMR.6 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London |
| Name of publisher, distributor, etc | Sage Publications |
| Date of publication, distribution, etc | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv,135p. |
| 500 ## - GENERAL NOTE | |
| General note | |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Advertising. |
| -- | Advertising |
| -- | Qualitative market research |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ViArRB |
| Lost status | Source of classification or shelving scheme | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Universal Decimal Classification | University Library | University Library | 16/06/2010 | 1 | 658.8.012.1 IMM.6 | 00049803 | 24/10/2018 | 13/08/2018 | 16/06/2010 | Books |