Marketing in a changing environment (Record no. 49424)

MARC details
000 -LEADER
fixed length control field 00797nam a2200253 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180517110708.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 960221s1955 dcuabcdjdbkoqu001 0deng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-471-40709-7
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Universal Decimal Classification number 658.8
Item number HOL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Holloway, Robert J
245 ## - TITLE STATEMENT
Title Marketing in a changing environment
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York
Name of publisher, distributor, etc John Wiley and Sons
Date of publication, distribution, etc 1968, 1973
300 ## - PHYSICAL DESCRIPTION
Extent x,498p
500 ## - GENERAL NOTE
General note
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Distribution- Economics
-- Merchandising
-- Marketing
-- Direct selling
-- Farm- produce
-- Sales management
-- Telemarketing
-- Business
-- Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Hancock, Robert S
942 ## - ADDED ENTRY ELEMENTS (KOHA)
item type Books
003 - CONTROL NUMBER IDENTIFIER
control field ViArRB
Holdings
Lost status Source of classification or shelving scheme Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Public note Copy number
  Universal Decimal Classification   University Library University Library 16/06/2010   658.8 HOL 00010843 16/06/2010 16/06/2010 Books BINDING  
  Universal Decimal Classification   University Library University Library 17/05/2018   658.8 HOL;1 00011918 17/05/2018 17/05/2018 Books   2
University Library, CUSAT