Marketing insights from A to Z: 80 concepts every manager needs to know (Record no. 50918)

MARC details
000 -LEADER
fixed length control field 00813nam a2200253 a 4500
001 - CONTROL NUMBER
control field adlib96000001
003 - CONTROL NUMBER IDENTIFIER
control field ViArRB
005 - DATE AND TIME OF LATEST TRANSACTION
control field 200902210153555.7
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 960221s1955 dcuabcdjdbkoqu001 0deng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 81-265-0857-4
022 ## - INTERNATIONAL STANDARD SERIAL NUMBER
International Standard Serial Number
040 ## - CATALOGING SOURCE
Original cataloging agency Adlib
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.82
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
Relator term
245 ## - TITLE STATEMENT
Title Marketing insights from A to Z: 80 concepts every manager needs to know
250 ## - EDITION STATEMENT
Edition statement
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Wiley India
Date of publication, distribution, etc 2006
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 206p.
Dimensions
500 ## - GENERAL NOTE
General note
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Distribution- Economics
-- Merchandising
-- Marketing
-- Direct selling
-- Farm- produce
-- Sales management
-- Telemarketing
-- Business
-- Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name
--
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type
        University Library University Library 16/06/2010 2 658.82 KOT 00056221 31/10/2022 18/10/2022 16/06/2010 Books
University Library, CUSAT