Handbook of marketing scales : multii-item measures for marketing and consumer behaviour research (Record no. 52536)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00820nam a2200253 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | adlib96000001 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ViArRB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 200902210153555.7 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 960221s1955 dcuabcdjdbkoqu001 0deng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780761910008 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| International Standard Serial Number | |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Adlib |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 656.8:005.52(035) |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bearden, William O |
| Relator term | |
| 245 ## - TITLE STATEMENT | |
| Title | Handbook of marketing scales : multii-item measures for marketing and consumer behaviour research |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Sage Publications |
| Date of publication, distribution, etc | 1999 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv,537p |
| Dimensions | |
| 500 ## - GENERAL NOTE | |
| General note | |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing research |
| -- | Consumer behavior-research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Netemeyer,Richard G |
| -- | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University Library | University Library | 16/06/2010 | 656.8:005.52(035)BEA R | 00060933 | 16/06/2010 | 16/06/2010 | Reference |