Services marketing (Record no. 67133)

MARC details
000 -LEADER
fixed length control field 00712nam a22001817a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20100708153532.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100708t xxu||||| |||| 00| 0 eng d
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Universal Decimal Classification number 658.8
Item number LOV "2004"
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lovelock, Christopher
245 ## - TITLE STATEMENT
Title Services marketing
Remainder of title people, technology, strategy
Statement of responsibility, etc Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 594p.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Service marketing
-- Service industry
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Wirtz, Chatterjee, Jayanta
942 ## - ADDED ENTRY ELEMENTS (KOHA)
item type Books
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Chennai
Name of publisher, distributor, etc Pearson
Date of publication, distribution, etc 2006
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788177584509
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
-- 11868
Holdings
Lost status Source of classification or shelving scheme Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type
  Universal Decimal Classification   University Library University Library General Stacks 08/07/2010 2 658.8 LOV "2004" 00062569 29/03/2014 22/03/2014 08/07/2010 Books
University Library, CUSAT