Global marketing and advertising (Record no. 71318)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00687nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 2010121400390.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 101214t xxu||||| |||| 00| 0 eng d |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.8:659.1 |
| Item number | MOO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mooij, Marieke De |
| 245 ## - TITLE STATEMENT | |
| Title | Global marketing and advertising |
| Remainder of title | understanding cultural paradoxes |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 323p. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Global martketing-Advertising |
| -- | Advertising-Cultural paradoxes |
| -- | Consumer behaviour-Cross-Cultural studies |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Sage |
| Date of publication, distribution, etc | 2010 |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781412970419 |
| Lost status | Source of classification or shelving scheme | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Universal Decimal Classification | University Library | University Library | General Stacks | 14/12/2010 | 1 | 658.8:659.1 MOO | 00064209 | 07/01/2014 | 05/10/2013 | 14/12/2010 | Books |