Marktstrat - 3 (Record no. 71670)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00672nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20110129110951.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110129t xxu||||| |||| 00| 0 eng d |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.8 |
| Item number | LAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Larreche, Jean - Claude |
| 245 ## - TITLE STATEMENT | |
| Title | Marktstrat - 3 |
| Remainder of title | the strategic marketing simulation |
| Statement of responsibility, etc | Jean-Claude Larreche and Hubert Gatignon |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 208p. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing |
| -- | Marketing research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gatignon, Hubert |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Australia |
| Name of publisher, distributor, etc | South western college pub |
| Date of publication, distribution, etc | 1998 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780538880893 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| -- | 14540 |
| Lost status | Source of classification or shelving scheme | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Universal Decimal Classification | University Library | University Library | General Stacks | 29/01/2011 | 658. 8 LAR | 00061585 | 29/01/2011 | 29/01/2011 | Books |