Service Marketing (Record no. 74810)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01276 2200241 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20121108092825.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 121108t xxu||||| |||| 00| 0 eng d |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.8 |
| Item number | BAR.1-.4 R |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Baron, Steve;ed. |
| Role | ed.by |
| 245 ## - TITLE STATEMENT | |
| Title | Service Marketing |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 4v.. |
| 490 ## - SERIES STATEMENT | |
| Series statement | (sage library in marketing) |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing management |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing services |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Reference |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Sage publication |
| Date of publication, distribution, etc | 2010 |
| Place of publication, distribution, etc | London |
| 500 ## - GENERAL NOTE | |
| General note | v.1.The development of ideas for the marketing of services-v.2.The creation of the subdiscipline of services marketing-v.3.A focus on customer experience and the changing roles of customers and consumers-v.4.Towards a unifying marketing approach through service |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781849205740 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| -- | 22135 |
| Lost status | Source of classification or shelving scheme | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Universal Decimal Classification | Not For Loan | University Library | University Library | Reference | 18/02/2012 | 0.00 | 658.8 BAR.1 R | 00067513 | 18/02/2012 | 0.00 | 18/02/2012 | Reference | ||
| Universal Decimal Classification | Not For Loan | University Library | University Library | Reference | 08/11/2012 | 658.8 BAR.2 R | 00067514 | 08/11/2012 | 08/11/2012 | Reference | ||||
| Universal Decimal Classification | Not For Loan | University Library | University Library | Reference | 08/11/2012 | 658.8 BAR.3 R | 00067515 | 08/11/2012 | 08/11/2012 | Reference | ||||
| Universal Decimal Classification | Not For Loan | University Library | University Library | Reference | 08/11/2012 | 658.8 BAR.4 R | 00067516 | 08/11/2012 | 08/11/2012 | Reference |