Beyond buzz (Record no. 74850)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00645 2200181 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20120803121446.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120803t xxu||||| |||| 00| 0 eng d |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.85 |
| Item number | KEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kelly, Lois |
| 245 ## - TITLE STATEMENT | |
| Title | Beyond buzz |
| Remainder of title | the next generation of word-of-mouth marketing |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 228p. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing-communication |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Conversational marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Reference Press/ Amacom Books |
| Date of publication, distribution, etc | 2011 |
| Place of publication, distribution, etc | New Delhi |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788184050721 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| -- | 21102 |
| Lost status | Source of classification or shelving scheme | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Universal Decimal Classification | University Library | University Library | General Stacks | 08/02/2012 | 0.00 | 658.85 KEL | 00067270 | 08/02/2012 | 0.00 | 08/02/2012 | Books |