Marketing management (Record no. 76569)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00493 a2200169 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140927121052.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140927b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415606820 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.8 |
| Item number | PEN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Penaloza, Lisa; ed., |
| Role | ed. by |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management |
| Statement of responsibility, etc | ed. by Lisa Penaloza, Nil Toulouse and Luca M. Visconti |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Routledge |
| Date of publication, distribution, etc | 2012 |
| Place of publication, distribution, etc | London |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxviii, 540p. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing management |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Tribal marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Lost status | Source of classification or shelving scheme | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Universal Decimal Classification | University Library | University Library | 13/03/2013 | 0.00 | 658.8 PEN | 00070074 | 13/03/2013 | 0.00 | 13/03/2013 | Books |