Social marketing (Record no. 76600)
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000 -LEADER | |
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fixed length control field | 00530 a2200193 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20131207104202.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 131207b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9788132110200 |
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
Universal Decimal Classification number | 658.8 |
Item number | LEE |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Lee, Nancy R |
245 ## - TITLE STATEMENT | |
Title | Social marketing |
Remainder of title | influencing behaviors for good |
Statement of responsibility, etc | Nancy R Lee and Philip Kotler |
250 ## - EDITION STATEMENT | |
Edition statement | 4th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc | Sage |
Date of publication, distribution, etc | 2011 |
Place of publication, distribution, etc | Los angeles |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xi, 502p. |
653 ## - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | Social marketing |
653 ## - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | Strategic marketing |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Kotler, Philip |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
item type | Books |
Lost status | Source of classification or shelving scheme | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type |
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Universal Decimal Classification | University Library | University Library | 18/02/2013 | 0.00 | 3 | 658.8 LEE | 00069203 | 25/10/2017 | 03/10/2017 | 0.00 | 18/02/2013 | Books |