Successful marketing strategies for nonprofit organizations: Winning in the age of the elusive donor, 2nd ed. (Record no. 77986)

MARC details
000 -LEADER
fixed length control field 00519 a2200145 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20131019142212.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131019b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781118386736
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mcleish, Barry J
245 ## - TITLE STATEMENT
Title Successful marketing strategies for nonprofit organizations: Winning in the age of the elusive donor, 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 2012
Name of publisher, distributor, etc Wiley
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Non-Profit Organizations / Marketing & Communications
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://onlinelibrary.wiley.com/book/10.1002/9781118386736
942 ## - ADDED ENTRY ELEMENTS (KOHA)
item type E-books
Holdings
Lost status Source of classification or shelving scheme Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Barcode Date last seen Cost, replacement price Price effective from Koha item type
  Universal Decimal Classification   University Library University Library 07/05/2013 0.00   EB000091 07/05/2013 0.00 07/05/2013 E-books
University Library, CUSAT