Marketing and PR media planning (Record no. 7851)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00542nam a22001577a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20090922124324.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090922t xxu||||| |||| 00| 0 eng d |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.8 |
| Item number | JEF |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jefkins, Frank |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing and PR media planning |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 272p. |
| 490 ## - SERIES STATEMENT | |
| Series statement | ( Essentials of marketing, ed by D W Smallbone and Bernard, Taylor ) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Oxford |
| Name of publisher, distributor, etc | Pergamon |
| Date of publication, distribution, etc | 1974 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| -- | 5117 |
| Lost status | Source of classification or shelving scheme | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Universal Decimal Classification | University Library | University Library | 22/09/2009 | 658.8 JEF | 00008481 | 22/09/2009 | 22/09/2009 | Books |