Marketing decision making (Record no. 7882)

MARC details
000 -LEADER
fixed length control field 00571nam a22001697a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20090923102946.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090923t xxu||||| |||| 00| 0 eng d
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Universal Decimal Classification number 658.8
Item number CRA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cravens, David W.
245 ## - TITLE STATEMENT
Title Marketing decision making :
Remainder of title concepts and strategy
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 781p.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Hills, Gerald E.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Woodruff, Robert B.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
item type Books
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Illinois
Name of publisher, distributor, etc Richard D. Irwin
Date of publication, distribution, etc 1976
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
-- 5188
Holdings
Lost status Source of classification or shelving scheme Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
  Universal Decimal Classification   University Library University Library 23/09/2009   658.8 CRA 00015833 09/12/2011 23/09/2009 Books
University Library, CUSAT