Marketing (Record no. 7898)

MARC details
000 -LEADER
fixed length control field 00589nam a22001937a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180804114236.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090923t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-07-006734-1
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Universal Decimal Classification number 658.8
Item number BOV
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Bovee, Courtland L
245 ## - TITLE STATEMENT
Title Marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York
Name of publisher, distributor, etc McGraw-Hill
Date of publication, distribution, etc 1992
300 ## - PHYSICAL DESCRIPTION
Extent xxxi, 701p.
490 ## - SERIES STATEMENT
Series statement ( McGraw hill series in marketing )
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Thill, John V.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
item type Books
Holdings
Lost status Source of classification or shelving scheme Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
  Universal Decimal Classification   University Library University Library 23/09/2009   658.8 BOV 00041936 23/09/2009 23/09/2009 Books
University Library, CUSAT