Experiential marketing (Record no. 79450)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00482 a2200181 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140611113125.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140611b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788130914756 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.821 |
| Item number | SUB |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Subhashini Kaul |
| 245 ## - TITLE STATEMENT | |
| Title | Experiential marketing |
| Remainder of title | myths and realities |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 2010 |
| Name of publisher, distributor, etc | Viva Books |
| Place of publication, distribution, etc | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, 108p. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Experimental marketing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Sales promotion |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing focus |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Lost status | Source of classification or shelving scheme | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Universal Decimal Classification | University Library | University Library | 29/01/2014 | 0.00 | 658.821 SUB | 00070798 | 17/02/2014 | 0.00 | 29/01/2014 | Books |