Marketing in India (Record no. 79475)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00492 a2200193 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140618121932.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140618b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789325956766 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658:8(540) |
| Item number | NEE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Neelamegham , S |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing in India |
| Remainder of title | text and cases |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 2013 |
| Name of publisher, distributor, etc | Vikas |
| Place of publication, distribution, etc | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 706p. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing - India |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Product strategy |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Pricing strategy |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Lost status | Source of classification or shelving scheme | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Universal Decimal Classification | University Library | University Library | 29/01/2014 | 0.00 | 1 | 658:8(540) NEE | 00070759 | 03/01/2017 | 03/01/2017 | 0.00 | 29/01/2014 | Books |