International communication strategy (Record no. 79511)

MARC details
000 -LEADER
fixed length control field 00608 a2200193 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140905113956.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140905b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749460709
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Universal Decimal Classification number 316.77
Item number CAM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cambie, Silvia
245 ## - TITLE STATEMENT
Title International communication strategy
Remainder of title developments in cross-cultural communications, PR and social media
Statement of responsibility, etc Silvia Cambie and Yang-May Ooi
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 2010
Name of publisher, distributor, etc Kogan Page
Place of publication, distribution, etc London
300 ## - PHYSICAL DESCRIPTION
Extent xv, 222p.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Intercultural communication
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Social media
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Social communication
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Yang - May Ooi
942 ## - ADDED ENTRY ELEMENTS (KOHA)
item type Books
Holdings
Lost status Source of classification or shelving scheme Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
  Universal Decimal Classification   University Library University Library 29/01/2014 0.00   316.77 CAM 00070795 17/02/2014 0.00 29/01/2014 Books
University Library, CUSAT