Branded mind (Record no. 79514)

MARC details
000 -LEADER
fixed length control field 00584 a2200193 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140722122549.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140721b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749461256
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Universal Decimal Classification number 658.8:159.9
Item number DUP
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Du Plessis, Erik
245 ## - TITLE STATEMENT
Title Branded mind
Remainder of title what neuroscience really tells us about puzzle of the brain and brand
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 2011
Name of publisher, distributor, etc Kogan Page
Place of publication, distribution, etc New Delhi
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 251p.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Neuromarketing
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Advertising - Psychological aspects
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Marketing - Psychological aspects
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Branding
942 ## - ADDED ENTRY ELEMENTS (KOHA)
item type Books
Holdings
Lost status Source of classification or shelving scheme Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
  Universal Decimal Classification   University Library University Library 29/01/2014 0.00 1 658.8:159.9 DUP 00070794 20/12/2016 05/12/2016 0.00 29/01/2014 Books
University Library, CUSAT