Power of a common man (Record no. 80335)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00534 a2200193 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150121151309.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150121b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789384030155 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 659.127.6 |
| Item number | KOR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Koral Dasgupta |
| 245 ## - TITLE STATEMENT | |
| Title | Power of a common man |
| Remainder of title | connecting with consumers the SRK way |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 2014 |
| Name of publisher, distributor, etc | Westland ltd. |
| Place of publication, distribution, etc | Chennai |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 310p. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Brand marketing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Shah Rukh Khan - Branding |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Consumer behaviour |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Market analysis |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Lost status | Source of classification or shelving scheme | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Universal Decimal Classification | University Library | University Library | 26/11/2014 | 0.00 | 2 | 659.127.6 KOR | 00071984 | 08/11/2016 | 03/11/2016 | 0.00 | 26/11/2014 | Books |