Profitable customer engagement (Record no. 80804)

MARC details
000 -LEADER
fixed length control field 00588 a2200193 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150329131858.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150206b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788132113409
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Universal Decimal Classification number 658.818.2
Item number KUM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kumar, V
245 ## - TITLE STATEMENT
Title Profitable customer engagement
Remainder of title concept, metrics and strategies
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 2013
Name of publisher, distributor, etc Sage response
Place of publication, distribution, etc New Delhi
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 311p.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Customer relations - Management
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Branding -Marketing
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Customer referrals
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Customer influence value -Social media marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
item type Books
Holdings
Lost status Source of classification or shelving scheme Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
  Universal Decimal Classification   University Library University Library 06/02/2015 0.00 1 658.818.2 KUM 00072291 18/11/2020 11/10/2019 0.00 06/02/2015 Books
University Library, CUSAT