Social media intelligence (Record no. 83683)

MARC details
000 -LEADER
fixed length control field 00594 a2200217 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170420150157.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170419b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781107451537
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Item number MOE
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Moe, Wendy W.
245 ## - TITLE STATEMENT
Title Social media intelligence
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 2014
Name of publisher, distributor, etc Cambridge university press
Place of publication, distribution, etc New Delhi
300 ## - PHYSICAL DESCRIPTION
Extent x,194p.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Social media
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Marketing research
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Consumers - research
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Marketing - social apsects
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Internet marketing - social aspects
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Schweidel, David A.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
item type Books
Holdings
Lost status Source of classification or shelving scheme Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type Public note
  Universal Decimal Classification   University Library University Library 15/01/2016 0.00 1 316.774:339.13.017 MOE 00075037 21/03/2018 20/04/2017 0.00 15/01/2016 Books Processing
University Library, CUSAT