Future of branding (Record no. 84808)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00531 a2200181 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180503104053.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170817b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789351503163 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.626 |
| Item number | SRI;1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Srivastava, Rajendra K., ed. |
| 245 ## - TITLE STATEMENT | |
| Title | Future of branding |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 2016 |
| Name of publisher, distributor, etc | Sage |
| Place of publication, distribution, etc | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 468p. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Branding, strategic planning - business management |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Digital marketing - products and service |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Thomas, Gregory Metz., ed.by |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Lost status | Source of classification or shelving scheme | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Universal Decimal Classification | University Library | University Library | 24/02/2016 | 0.00 | 1 | 658.626 SRI ;1 | 00075603 | 14/09/2023 | 25/08/2023 | 0.00 | 24/02/2016 | Books |