International marketing (Record no. 84818)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00627 a2200205 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20161021113056.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161017b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789339204464 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.8(100) |
| Item number | CAT"2014" |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cateora, Philip R. |
| 245 ## - TITLE STATEMENT | |
| Title | International marketing |
| Statement of responsibility, etc | by Philip R Cateora, Mary C Gilly and John L Graham |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 2014 |
| Name of publisher, distributor, etc | McGraw Hill |
| Place of publication, distribution, etc | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiii, 622p. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | International marketing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Export marketing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | International business enterprises |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gilly, MARY C and Graham, John L |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Lost status | Source of classification or shelving scheme | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Universal Decimal Classification | University Library | University Library | 01/04/2016 | 0.00 | 658.8(100) CAT"2014" | 00074904 | 01/04/2016 | 0.00 | 01/04/2016 | Books | |||
| Universal Decimal Classification | University Library | University Library | 17/10/2016 | 658.8(100) CAT"2014";1 | 00074905 | 17/10/2016 | 17/10/2016 | Books | |||||
| Universal Decimal Classification | University Library | University Library | 17/10/2016 | 658.8(100) CAT"2014";2 | 00074906 | 17/10/2016 | 17/10/2016 | Books |