Advertising and integrated marketing communications (Record no. 86903)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00197 a2200085 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180505154235.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180116b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-1-25-902605-8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shah, Kruti |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and integrated marketing communications |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | McGraw-Hill |
| Date of publication, distribution, etc | 2014 |
| Place of publication, distribution, etc | New Delhi |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Advertising |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://mcgrawhilleducation.pdn.ipublishcentral.com/pdfreader/advertising-integrated-marketing-communications |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | E-books |
| Lost status | Source of classification or shelving scheme | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Universal Decimal Classification | University Library | University Library | 17/01/2017 | 8208.00 | EB000843 | 17/01/2017 | 9120.00 | 17/01/2017 | E-books |