Marketing Semiotics: (Record no. 87264)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00226 a2200085 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180110141339.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180110b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780199566495 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Oswald,Laura R |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Semiotics: |
| Remainder of title | Signs, Strategies, and Brand Value |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Oxford University Press |
| Date of publication, distribution, etc | 2015 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Brands |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Consumers |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Sign systems |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Semiotics |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.oxfordscholarship.com/view/10.1093/acprof:osobl/9780199566495.001.0001/acprof-9780199566495?rskey=EiDbTf&result=1 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | E-books |
| Lost status | Source of classification or shelving scheme | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Universal Decimal Classification | University Library | University Library | 17/01/2017 | 6641.25 | EB000893 | 17/01/2017 | 11068.75 | 17/01/2017 | E-books |