Marketing analytics (Record no. 88730)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00539 a2200181 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20171122100511.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171120b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749474171 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 659.113.25 |
| Item number | GRI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Grigsby, Mike |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing analytics |
| Remainder of title | a practical guide to real marketing science |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London |
| Name of publisher, distributor, etc | Kogan page |
| Date of publication, distribution, etc | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 232p. |
| 490 ## - SERIES STATEMENT | |
| Series statement | Marketing science |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing strategy - consumer behaviour |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing analytics - methodologies |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Lost status | Source of classification or shelving scheme | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Universal Decimal Classification | University Library | University Library | 22/02/2017 | 0.00 | 4 | 659.113.25 GRI | 00078292 | 18/02/2020 | 25/01/2020 | 0.00 | 22/02/2017 | Books |