Stickier marketing (Record no. 88737)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00490 a2200169 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190412113241.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171124b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749471088 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.8:004.738.5 |
| Item number | LEB |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Leboff, Grant |
| 245 ## - TITLE STATEMENT | |
| Title | Stickier marketing |
| Remainder of title | how to win customers in a digital age |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London |
| Name of publisher, distributor, etc | Kogan page |
| Date of publication, distribution, etc | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 255p |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing - internet marketing - information technology |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Lost status | Source of classification or shelving scheme | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Universal Decimal Classification | University Library | University Library | 22/02/2017 | 0.00 | 658.8:004.738.5 LEB | 00078296 | 01/03/2017 | 0.00 | 22/02/2017 | Books |