Brand experience and true brand loyalty (Record no. 90083)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00241nam a22000977a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190617150505.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171013b xxu||||| |||| 00| 0 eng d |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 659.127.6 |
| Item number | VEE T |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | veeva mathew |
| 245 ## - TITLE STATEMENT | |
| Title | Brand experience and true brand loyalty |
| Remainder of title | an enquiry into product and customer dimensions |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Kochi |
| Name of publisher, distributor, etc | School of Management,Cusat |
| Date of publication, distribution, etc | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 216p. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Role of loyalty |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Role of brand experience |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sam Thomas;guided by |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Theses |
| Lost status | Source of classification or shelving scheme | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Universal Decimal Classification | University Library | University Library | 13/10/2017 | 659.127.6 VEE T | T0001076 | 13/10/2017 | 13/10/2017 | Theses | Processing |