Consumer Behaviour (SIE) (Record no. 90623)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | a |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180804144101.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180804b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-93-513-4479-7 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hawkins, Del I |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer Behaviour (SIE) |
| Remainder of title | Building marketing strategy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | McGraw Hill Education (India) Private Limited |
| Date of publication, distribution, etc | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 811p. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Consumer Behavior |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing Strategy |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mothersbaugh, David L. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mookerjee, Amit |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://mcgrawhilleducation.pdn.ipublishcentral.com/pdfreader/consumer-behaviour-sie |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | E-books |
| Lost status | Source of classification or shelving scheme | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Universal Decimal Classification | University Library | University Library | 04/08/2018 | EB001082 | 04/08/2018 | 04/08/2018 | E-books |