Television advertisisng and consumer response (Record no. 9115)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00686nam a22001697a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20091022110313.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 091022t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 81-7099-901-4 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 659.1113 |
| Item number | NEE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Neeru Kapoor |
| 245 ## - TITLE STATEMENT | |
| Title | Television advertisisng and consumer response: |
| Remainder of title | children buying behaviour |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Mittal |
| Date of publication, distribution, etc | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 226p. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Advertising-impact on children-buying |
| -- | Consumer socialisation-children |
| -- | Children-influence of television-purchase |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| -- | 8002 |
| Lost status | Source of classification or shelving scheme | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Universal Decimal Classification | University Library | University Library | 22/10/2009 | 6 | 3 | 659.1113 NEE | 00054107 | 01/06/2015 | 19/05/2015 | 22/10/2009 | Books |