Essentials of marketing (Record no. 92267)

MARC details
000 -LEADER
fixed length control field 01154cam a2200313 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190712153811.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130509s2013 enka b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780198734765
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Universal Decimal Classification number 658.8
Item number BAI
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Baines, Paul
245 10 - TITLE STATEMENT
Title Essentials of marketing
Statement of responsibility, etc Paul Baines, Chris Fill, Kelly Page.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Oxford
Name of publisher, distributor, etc Oxford University Press,
Date of publication, distribution, etc 2013
300 ## - PHYSICAL DESCRIPTION
Extent xxiii, 413 p.
Dimensions 25 cm.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Marketing management
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Global marketing
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Fill, Chris
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Page, Kelly
942 ## - ADDED ENTRY ELEMENTS (KOHA)
item type Books
Holdings
Lost status Source of classification or shelving scheme Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
  Universal Decimal Classification   University Library University Library 20/03/2018 0.00 4 3 658.8 BAI 00082119 27/04/2023 11/03/2023 0.00 20/03/2018 Books
University Library, CUSAT