Essentials of marketing (Record no. 92267)
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000 -LEADER | |
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fixed length control field | 01154cam a2200313 a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20190712153811.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 130509s2013 enka b 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780198734765 |
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
Universal Decimal Classification number | 658.8 |
Item number | BAI |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Baines, Paul |
245 10 - TITLE STATEMENT | |
Title | Essentials of marketing |
Statement of responsibility, etc | Paul Baines, Chris Fill, Kelly Page. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Oxford |
Name of publisher, distributor, etc | Oxford University Press, |
Date of publication, distribution, etc | 2013 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxiii, 413 p. |
Dimensions | 25 cm. |
653 ## - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | Marketing management |
653 ## - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | Global marketing |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Fill, Chris |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Page, Kelly |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
item type | Books |
Lost status | Source of classification or shelving scheme | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Universal Decimal Classification | University Library | University Library | 20/03/2018 | 0.00 | 4 | 3 | 658.8 BAI | 00082119 | 27/04/2023 | 11/03/2023 | 0.00 | 20/03/2018 | Books |