Integrated marketing communications (Record no. 92268)
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| 000 -LEADER | |
|---|---|
| fixed length control field | a |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190715103559.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190715b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780199464852 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.8 |
| Item number | DUT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dutta, Kirti |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated marketing communications |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | OUP |
| Date of publication, distribution, etc | 2016 |
| Place of publication, distribution, etc | India |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 489 p. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Integrated marketing communications- IMC |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing |
| -- | Promotion |
| -- | Advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| item type | Books |
| Lost status | Source of classification or shelving scheme | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Universal Decimal Classification | University Library | University Library | 20/03/2018 | 0.00 | 658.8 DUT | 00082120 | 20/03/2018 | 0.00 | 20/03/2018 | Books |